GROW Masterclass
A free, practical introduction to The GROW Formula®.
Free
For self-employed therapists
You trained to help people. Not to chase clients.
Sole Trader Courses gives self-employed therapists a practical, evidence-informed way to build a practice that pays: the GROW Formula®. Start free, or go all the way with a 12-week Certification Programme.
No cost, no obligation. Thirty minutes with Sarah to work out what would help.
The GROW Formula® in four parts
- GGet ClientsAttract a steady flow of the right clients, without a daily social media routine.
- RRelationshipsTurn first-time clients into people who return and refer.
- OOurselvesAvoid burnout and build a practice that lets you stay in love with the work you do.
- WWealthBuild financial security on numbers you actually understand.
Used by practitioner members of professional bodies including
- BACP
- CNHC
- FHT
- CThA
- BAcC
- AoR
- GCMT
Where are you right now?
Pick the sentence that sounds most like you
I'm just starting out
You've qualified, the diary is thin, and no one taught you how to find clients.
Watch the free GROW MasterclassI've got clients but it's unsteady
Some weeks are full, others empty. You want a system rather than luck.
See the GROW Certification ProgrammeI want ongoing support
You mostly need people to think alongside, and prompts to keep going.
Join the Support SpaceI've been in practice a while, but it isn't paying
The diary looks busy enough, yet the money never quite adds up at the end of the month.
See how the GROW Formula® worksEvery route, one page
From a free masterclass to a full 12-week transformation
'Meet Me' session
A free 30-minute conversation about your practice.
Free
Practitioner Support Space
Ongoing membership with the full GROW Formula® Online Course, community and practical resources.
£29 / month
7-day free trial. Cancel anytime.
GROW Certification Programme: Solo Track
The full GROW Formula®, one-to-one, starting whenever you're ready.
£895
or £149 × 6 monthly payments
Why it works
Evidence-informed, and built for the realities of working alone
The GROW Formula® draws on established principles from behavioural science, adult learning, service marketing and small-business sustainability, translated into a step-by-step structure you apply to your own practice.
- A structured framework, not a bag of tipsFour components, in order, so you always know what to do next.
- Built for solo practiceLocal clients, limited time and energy, and setting fees you can defend.
- Implementation, not just theoryEvery lesson has a Workbook activity you complete on your own practice.
- No personality transplant requiredNo daily posting routine, no discounting, no pretending to be someone else.
What we help with
Business support for therapists, from finding clients to pricing your work
Everything here is written for one person: a self-employed therapist or practitioner running their own private practice. These are the four problems people bring us most often, and where to start with each.
Marketing for therapists that doesn't feel like selling
Describing what you do so the right people recognise themselves in it, and choosing the two or three marketing habits worth keeping.
See how the GROW Formula® handles marketingGetting more therapy clients, more steadily
Turning a diary that swings between full and empty into a predictable flow of enquiries, referrals and rebookings.
Explore the GROW Certification ProgrammePricing your practice without apologising
Setting fees that cover your costs, your pension and your time off, and being able to say them out loud.
Work through pricing in the Certification ProgrammeAvoiding burnout while you grow
Building a working week that lets you stay in love with the work you do, with people around you who understand solo practice.
Join the Practitioner Support SpacePrefer to see the whole picture first? Watch the free GROW Masterclass or read success stories from practitioners who have done it.
Recognition
Finish the Programme, become a GROW Certified Practitioner
Both tracks lead to GROW Certification. It is not a regulated qualification, and it does not replace your clinical training or professional body membership. It recognises that you have completed a structured programme of learning, reflection and implementation in how you build and run your practice.
GROW Certified PractitionerListed on the public GROW register with your modality and certificate number
Ethical, transparent client attraction
You attract clients in ways that are honest, clear and comfortable for you and for them.
A professional client experience
You have systems for the whole journey, from first enquiry through to aftercare.
A sustainable, values-aligned practice
Your business supports the care you give, rather than competing with it.
A public register entry
Certified practitioners are listed on the GROW register with their modality, location and certificate number.
In their words
Practitioners who stopped guessing
“I would highly recommend this course to any therapist looking to build their marketing skills in a way that feels aligned, supportive, and energising.”
“It really makes you stop and think at every stage of your business.”
“As someone still at the beginning of this journey, the combination of strategy and encouragement has been invaluable.”
“If you’re looking for new insights to improve and grow your sole trader business this is the course for you.”
Not sure where to start?
Book a free 30-minute 'Meet Me' session. Talk through your practice, ask anything, and leave with a clear next step, whether or not you ever buy anything.