You’ll learn the full GROW Formula through the online course, and implement it week-by-week through live group coaching sessions, feedback, and a personal Action Plan.

This integrated approach ensures you get concrete results, not just more information.

The online course

The online course comprises four modules, each based on one of the Components of the GROW Formula.

Each module includes video lessons, guided reflections, and practical GROW Workbook Activities.

Module 1: G for Get Clients

Master the foundations required to attract a steady flow of your ideal clients, by learning how to:

• Instill trust
• Remove barriers
• Be visible online
• Plan and learn from your marketing efforts

Module 2: R for Relationships

Turn new clients into returning clients who value your work, by learning how to:

• Keep showing up
• Give great service
• Ignite word-of-mouth
• Set boundaries

Module 3: O for Ourselves

Protect your wellbeing and sustain your practice long-term, by learning how to:

• Work smart
• Schedule strategically
• Separate work & life
• Reach out to other practitioners

Module 4: W for Wealth

Build long-term financial security by learning how to:

• Update your beliefs about money
• Do the maths behind a profitable business
• Organise your money
• Automate your finances 

The Coaching Programme

Each weekly group coaching session mirrors the GROW online course curriculum. Each session includes hot-seat coaching, live feedback, and practical support to help you take consistent action.

Week 1: Foundations & Focus

Clarify your goals, meet your peers, and create a supportive group environment.

Weeks 2 – 4: Get Clients

A three-part coaching arc that helps you implement every element of the G for Get Clients module:

Instill Trust + Remove Barriers

Identify your ideal client, clarify your USPs, and tackle booking barriers so potential clients naturally choose you.

Be Visible Online

Strengthen your online presence with practical visibility upgrades. Hot-seat participants receive live website feedback.

Plan (AIDA Marketing Framework)

Shift from scattergun marketing to a focused AIDA campaign. Leave with a clear 6-week plan you will actually implement during the programme.

Weeks 5 – 7: Relationships

Turn new clients into loyal referrers.

Keep Showing Up

Create simple, sustainable client-contact habits that keep you top-of-mind.

Give Great Service

Map your client journey and upgrade touchpoints that build trust and loyalty.

Ignite Word-of-Mouth + Set Boundaries

Design “talk triggers” that spark referrals while learning how to confidently hold professional boundaries.

Week 8: Ourselves

Shift out of burnout patterns and into sustainable practice habits. Identify small, high-leverage wellbeing tweaks that protect your energy and strengthen your business.

Weeks 9 – 10: Wealth

Replace money stress with clarity and confidence.

Update Beliefs + Do the Maths

Explore money beliefs, calculate your baseline and target income, and understand what the numbers actually mean.

Organise Your Money + Automate

Design simple financial systems that give you control and long-term security.

Week 11: AIDA Campaign Review

Analyse your first AIDA campaign, understand what worked, and refine your next round.

Week 12: Growth & Accountability

Celebrate your progress and design a 90-day Growth & Accountability Plan so your momentum continues long after the Bootcamp

Group coaching sessions

Group coaching sessions take place on Wednesday mornings at 9.30 - 11.00, on the following dates:

• 29 April 2026
• 6, 13, 20, 27 May 2026
• 3, 10, 17, 24 June 2026
• 1, 8, 15 July 2026

Live online meet-ups

Weekly GROW Tribe meet-ups are held live online every Friday at 9:30 am (UK time).

Onboarding sessions

Your onboarding session takes place live online at a time that suits you. You’ll find instructions for scheduling it in your Welcome email after purchase.

Online course

You’ll get immediate access to the full online course after purchase.

GROW Tribe

Your membership to the GROW Tribe starts straight away. That means instant access to all the resources and benefits, including every episode of the Deep Dive podcast, Kit (our AI-powered on-demand GROW Coach), and the latest mini-challenge running inside the Tribe.

Across four practical, no-nonsense modules, you’ll learn how to apply the full GROW Formula in your business so you can finally stop guessing … and start growing.

Each module includes video lessons, guided reflections, and practical Workbook Activities that move you from “knowing” to “doing.”

Module 1: G for Get Clients

Learn the essential strategies that make new clients actually choose you (instead of the practitioner down the road). You’ll discover how to:

• Instill trust so potential clients feel confident booking with you
• Remove barriers that stop people taking that first step
• Be visible online, even if you’re not a digital marketing guru
• Plan and review your marketing, so nothing is wasted effort

Module 2: R for Relationships

This module helps you turn one-off clients into loyal regulars who rave about you, rebook, and refer. You’ll learn how to:

• Keep showing up, consistently and professionally
• Give great service without burning yourself out
• Ignite word-of-mouth (the right way, no begging involved)
• Set healthy boundaries, because being a doormat isn’t a growth strategy

Module 3: O for Ourselves

This is the module that helps you stay in love with your work for years, not months. You’ll learn how to:

• Work smart, not frantically
• Schedule strategically so your business supports your life
• Separate work and life, instead of letting self-employment swallow you whole
• Reach out to other practitioners so you’re not doing this alone

Module 4: W for Wealth

Money confidence. Money clarity. Money systems. This module teaches you how to:

• Update your beliefs about money, especially the unhelpful ones
• Do the maths behind a healthy business
• Organise your money so nothing falls through the cracks
• Automate your finances, making everything simpler and less stressful