Breaking: Fancy Fonts Still Not Booking Clients

Right. Let me guess.

You’re waiting for “the perfect moment” to put yourself out there.

Maybe when your logo looks less like a potato. Or after the contact form on your website is a little less “emotionally closed off”. Or when Mercury gets the flip out of retrograde.

I get it. Truly. I once spent three days deciding between two shades of green.

But let’s clear something up: Your next client? Doesn’t give a flying font about your colour palette.

What they do care about? That you’re a living, breathing human who helps other humans. Not that you’ve got Helvetica Neue whispering sweet nothings from your business card.

You do not need:

• A printed leaflet to talk to someone in the Co-op queue.
• A professionally-lit headshot to WhatsApp someone you met at yoga.
• A flawless website to just start helping people.

You don’t even need confidence. (I know. Shocking.) You just need to start. Messy. Awkward. Weird-hair-day energy and all.

Because perfectionism? That’s just fear in a top hat pretending to be important.

So. Be brave. Be human. Be mildly unhinged if that’s your vibe. But show up.

Your future clients are out there, right now, thinking: “I wish someone would just help me feel better.” Not: “If only the footer layout was a little more sophisticated.”

Not sure where to start? Try this: One human interaction this week. A quick email. A friendly comment. A cup of tea with Sandra who knows Paula who once had Reiki.

That’s marketing. Just without the jazz hands.