Small changes. Big shifts.

Picture this.

You’re walking down a high street full of practitioners. There’s Bella’s Bowen Therapy. Ravi’s Remedial Massage. Anne’s Acupuncture & Bingo Tuesdays. All bustling.

And then… there’s you.

But instead of a shopfront, you’re hiding in a bush holding a handwritten sign that says “I do h...

Right then.

Let’s talk about discounts.

Specifically, your idea that offering 10% off will magically turn your empty diary into a thriving clinic of grateful, healed clients who bring you flowers and write sonnets about your trigger point technique.

Let me stop you right there.

Discounts are the...

Right. Let me guess.

You’re waiting for “the perfect moment” to put yourself out there.

Maybe when your logo looks less like a potato. Or after the contact form on your website is a little less “emotionally closed off”. Or when Mercury gets the flip out of retrograde.

I get it. Truly. I once spen...

Right.

Let’s have it out.

Being “good with money” as a solo practitioner does not mean you need to download six budgeting apps, understand compound interest, or start using the word “portfolio” with a straight face.

If that were true, most of us would be bankrupt, panicking, and living off the fr...

A reflexologist I once worked with had a clinic called The Whispering Fern.

Lovely person. Great at what she did.
But the name? Sounded like a scented candle or a woodland fairy sanctuary.

Which would’ve been fine if she was selling soy wax or guided forest meditations. But she wasn’t. She was tryi...

Are you accidentally being that person?

You know the one.

The one at the party who corners you next to the hummus and starts telling you (unprompted) about their dog’s gluten intolerance, their moon journal, and how Mercury was retrograde during their divorce and that’s why they shouted at the pos...

Right. Strap in. Time for some tough love with a side of “been there, sobbed about it, powered through.”

Here are three classic rookie moves that quietly sabotage your practice from within. How do I know? Because I did all three. Simultaneously. Like some kind of business kamikaze.

Mistake 1: Bloc...